This visual project, executed in a pop art style, explores one of the main problems of modern society: the era... Read More
This visual project, executed in a pop art style, explores one of the main problems of modern society: the era of extremes. On the one hand, we are surrounded by aggressive marketing of unhealthy foods, the hyperconsumption of sugar, and fast food, which have become the norm since childhood. On the other hand, we are pressured by the cult of the perfect body, the fitness industry, and the search for a "magic pill" for instant weight loss, symbolized by the drug Ozempic. The project asks the question: are we truly striving for a healthy lifestyle, or are we simply oscillating between food addictions and radical medical trends, forgetting the golden mean?
8 works, series:
2) "The Cult of Form"
A girl taking a selfie at the gym. This reflects the other extreme—an obsession with one's appearance and demonstrating a "healthy lifestyle" on social media.