"Pop Art Paradox: From Fast Food to Ozempic"

This visual project, executed in a pop art style, explores one of the main problems of modern society: the era of extremes. On the one hand, we are surrounded by aggressive marketing of unhealthy foods, the hyperconsumption of sugar, and fast food, which have become the norm since childhood. On the other hand, we are pressured by the cult of the perfect body, the fitness industry, and the search for a "magic pill" for instant weight loss, symbolized by the drug Ozempic. The project asks the question: are we truly striving for a healthy lifestyle, or are we simply oscillating between food addictions and radical medical trends, forgetting the golden mean?

8 works, series:

4) "The Foundation of Habits"

Children on the beach, watching burgers and ice cream. The shot shows how eating patterns of overeating and cravings for sweets and fatty foods are established from a very early age, programming future generations to deal with excess weight.