"Pop Art Paradox: From Fast Food to Ozempic"

This visual project, executed in a pop art style, explores one of the main problems of modern society: time extremes. On the one hand, we are surrounded by aggressive marketing of unhealthy foods, the hyperconsumption of sugar and fast food, which have become the norm since childhood. On the other hand, we are consumed by the cult of the perfect body, the fitness industry, and the search for "magic pills" for instant weight loss, symbolized by the drug Ozempic. The project asks the question: are we truly moving toward a healthy lifestyle, or are we simply oscillating between food addiction and radical trends, forgetting the golden mean?

8 works, series:

7) "The Redemption Industry"

Rows of exercise balls and exercise bikes. If grocery stores are places where we gain weight, then fitness clubs have become conveyor belts for burning it. This is a visualization of a mechanical approach to health: consume calories, work out on the machine.