Opportuniland Visual metaphors are a strong contemporary tool of communication. ‘Opportunilands’ is a series of posters that recall editorial covers where... Read More
Visual metaphors are a strong contemporary tool of communication. ‘Opportunilands’ is a series of posters that recall editorial covers where the image is always combined with a text/title.
Every image is accompanied by a title that plays with the visual content, the images want to tackle scandals, contemporary philosophical issues through the simplicity and reduction of graphic design. Through an aesthetics based on lively colours and geometric shapes, the aim is to attract the viewers and let them read some of the phenomena and issues of our liquid contemporary society.
Opportunities/Success, Love, Fame, Technology, Environment, Politics... Visual design can and - in my opinion - should face complexity, expressing our multifaceted reality.
A billiard table becomes the metaphor of success and opportunities in life. Oppotuniland visually plays with the paradox of choice that we are constantly exposed to.
2. 'Love' Discrepancies:
Quoting E. Rostand ‘Et qu’est-ce qu’un baiser? Une apostrophe rose entre les mots je t’aime […]’,
the typographic symbols opens up to the scene of a kiss, the two lovers profiles are generated from a (more or less) literal crack, a conceptual and visual discrepancy between the employment of minimal shapes.
3. Fame & Prejudice
Through the imagery of the stage and a game of geometric shapes, the poll ball stands for the individual that is in the spotlight, caught in-between the dynamics of social reputation.
4. Homo Mechanicus
An anthropomorphic silhouette made of circular gears wants to represent the ever stronger bound of the post-industrial man with technology. This bound is embodied by the concept of Trans-humanism that states that the sum of both biological and physical technologies is meant to be permanent, becoming part of our body.
5. The issue of saving water (Thirsty)
The colours chosen want to suggest a feeling of drought. The image suggest the difficulty of saving water in nowadays.
6. Crying over spilled milk
In 2018, the brand Lactalis, the biggest milk-producer company in Europe, was overwhelmed by a scandal of contaminated milk.
7. The multiple nature of the self
In the ‘forest of collectivity’, individuals are like logs whose identity is multiplied like shadows.
8. Into the black gold business
Enter in through the narrow door of oil opportunity.