Luichi
Gasca

I’m an art director and multidisciplinary artist from Barcelona, working across audiovisual projects, installation, and graphic design. My practice explores the intersection of digital aesthetics, liminal spaces, and cultural memory, often using artificial intelligence as both a creative tool and a subject of reflection.

My work draws from personal experiences and cross‑cultural encounters, particularly with Japan, to create pieces that combine visual precision with conceptual depth. Recent projects include the award‑winning short film El Jardín del Futuro: brotes de la distop‑IA, which addresses sustainability and AI through a speculative, cinematic lens, and Alone // Shopping in the Virtual Plaza, an installation rooted in vaporwave and internet nostalgia.

With a background in branding, editorial, and visual communication, I bridge commercial design and contemporary art to create works that are both formally refined and thematically layered.