One day during NockNock artfair in Amsterdam Herold met a female agent that was representing only female artists in order to make an effort (and statement) to achieve more balance in the art world as there is still a gap between male an female artists.
Herold, being a man with his HappyGerrit®, although no significant gender indications but still associated with man, was wondering how he could contribute to this cause. He came to the idea of co-creation with female artists (paintings) and have them decorate a HappyGerrit® XL each in their typical style of artwork. The result was presented during the ArtLaren Open Air Art Fair in June 2024.
This HappyGerrit® Co-Creation Trio is now traveling the world in order to get more attention to the cause and the gender in-equality in the art industry.
If sold we split the money 50/50 (equal share between man and women).