This work is part of a series called "A Quarantine Night's Dream". It ironically associates images that refer directly to our narcissistic relationship with social media (”the vanity rating”, in Iza Ruskin's words) but also indirectly to the theme of death and resurrection in traditional art. The "fb" logo becomes a big sarcophagus, its handles have the shape of "likes", the solitary character inside mimics the posture of a digital pharaoh with his arms crossed on his chest, a roll of toilet paper-on which various shapes resembling the newsfeed layout are painted-wraps him in an informational "cocoon". ("Scrolling out towards a possible inner self.")
From both aesthetical and conceptual point of view, this work combines surreal meta-narrative with advertising's visual "rhetoric" of simplicity and persuasion.
This work also has a subliminal message. There is a "451" hidden in the striped background which together with the "F" shape of the sarcophagus and the circular shape of the toilet roll at the top suggests a famous title from Bradbury's literature: "451 Fahrenheit", the temperature at which the paper (books) burns.
All these visual challenges have the role of arousing the viewer's imagination beyond the usual contemplation, causing, in Magritte's terms, small "poetic" or "cognitive shocks".
