Guido
Giger

Guido Giger is a Swiss-born artist based in Manila for more than thirty years. He grew up in St Gallen with the forest in his backyard, he loves nature. He fell in love with fashion when he trained in textiles at the Swiss embroidery house Forster Rohner.

Fashion to him has always been about identity, but the way fashion exists today feels very different. Fast fashion has turned something personal into something disposable. It has erased the aspect of identity and has evolved into a cycle of overconsumption and ecological damage.

Working with wood is a way to express and critique the world we live in. Fast fashion’s normal logic is erasure. To make fabric, one must break fiber down to a homogenous pulp. While it makes material easier to work with, it strips away any form of identity, any form of what was. Giger does the opposite, he maintains the identity of each piece of wood through the process.

He asks if we must destroy to create something? Should we destroy just because it makes things easier for us? With our overconsumption, what consequences and problems will we pass on to the next generations.