Designing a logo for any brand can be a very personal and sometimes difficult task, filled with challenges. Creating this logo for Warm Heart Pediatrics had one additional challenge, Dr. Playforth grew up in Africa and asked us to include something African in the design. A brand design that is focused, ownable, relevant, evocative AND pays homage to her African upbringing was our goal. The easy route would've been to use an African pattern or a color scheme in our design. We also needed to simply convey what this business was, a stethoscope is a traditional icon used to represent a physician but a bit mundane for a logo.
What if it's not just a stethoscope? We came up with an inspired solution, using a stethoscope to represent that the business is a physician's office and an elephant to represent Africa. The simple line of the stethoscope creates the outline of an elephant but also allowed us to create a heart in the process, a graphic design trifecta.The final design is a whimsical icon that appeals to children and adults.
The final Warm Heart Pediatrics logo checks all the boxes, has tradition at its core, lots of personality, universal appeal and notable memorability. Most importantly the client couldn't be happier, she continually gets compliments on her logo and can't wait for her signage and business cards to arrive!
