MADONNA COLA

A childhood memory: the instinctive amalgamation of a Coca-Cola bottle and a statuette of the Virgin Mary. As if a single archetypal form—the mother-bottle—had imposed itself upon the world, carrying a message of sacred love or certain pleasure. And what if this divine beverage had chosen the form of the universal mother?

This is neither blasphemy nor a pop fascination with a soda brand, but rather the unsettling observation of a formal integrity: a maternal shape projected into opposing realms, merging the spiritual and the consumerist. What if nothing was ever truly invented? What if ideas, even goddesses, were shaping us far more than we realize?