This digital linocut series examines the historical construction of femininity as a disciplined and repetitive daily performance. Through a visual language that recalls the advertising and illustrative aesthetics of the 1950s and 1960s, the work stages a series of seemingly mundane contemporary domestic and bodily gestures, including shaving, eating directly from the pot, or shopping in pyjamas.
These scenes expose the persistence of internalised social norms that have required women to conceal or negotiate bodily functions and signs such as hair growth, flatulence, appetite, or exhaustion. By combining irony and anachronism, the series reveals how the domestic sphere continues to operate as a space where gendered expectations are rehearsed.
The use of vivid magenta monochrome produces an ambiguous effect. On one hand, it evokes the seductive and pop-inflected tone of commercial culture. On the other hand, it transforms the scenes into something almost toxic.
