I am 59 years old and I live in Verona
(Italy). I started with photography when I still was rather young, following in
the footsteps of my parents who were both industrial photographers; in 1985,
when I was twenty, I opened my first company dealing with photography and
corporate identity. Thereafter, I continued to be involved in the world of
photography while also expanding my business into the communication and
marketing world. Today, I am mainly involved with marketing, neuroscience and
communication with several companies active in these fields, supported by a
team of people. Photography is the common denominator of all my activities, although
today I have delegated it to some of my staff.
Nevertheless, over all these years, I have
never ceased researching and experimenting, dedicating resources and time to
create photographic projects that narrate my vision of the female universe.
I took up photography when I was 14 to
help my parents in their business and I never let it go. I grew up in this
field and took photographs of everything, including reportage, industrial,
architecture and advertising photography; I have held exhibitions and published
books, and my photos have been published in dozens of international and Italian
magazines.
3 What does photography mean to you?
It is the tool I use to crystallize an
emotion, a moment. It is technique combined with instinct and this allows me to
narrate and share details that otherwise would often not be captured.
My style focuses on what is essential - a
routine subject set in a context as aseptic as possible. For this reason, I
prefer black backgrounds, very angled direct light and very little
post-production because I have learnt that photos first are taken and not
processed later.
There is space to tell the story of
emotions, space for the most intimate part of everyone who decides to stand in
front of my camera and immerse themselves in my way of taking photographs.
Inspiration comes from my experience, from
the people I meet, the stimuli I collect every day, and the desire to discover,
through the camera, the most hidden part of every subject I encounter.
I do make plans, yet I also let the
instinct of the moment guide me - because this is the only way I have the
freedom to grasp what the people in front of the camera are able to convey and
want to share.
Photography is currently not my main
activity but is unquestionably a great source of creativity. My shots have no commercial
objective and hence the sole purpose of creating and arousing emotions... I
don't know if this makes me a professional.
