Precious
Seronga

My name is Precious Seronga, I am Tanzanian, currently based in London doing my MA in Fashion entrepreneurship and innovation. I am multidisciplinary artist with interests in fine art, illustration, photography, styling and creative directing. My current interest is combining my love for fashion design and illustration and this is reflected on my instagram, which includes my portfolio of work that is mainly inspired by my cultural background. Being African in the western world, I have realised the high level of ignorance and lack of education about my continent, a lot that is shown in the uk is ads of charity relating to Africa's poverty and orphans or the wildlife on the National geographic channel. My mission, through my work, is to showcase and celebrate the unique things about Africa to the western world because there is more to show.  My submission for this exhibition is a photograph of a beaded mask I designed and got made by Maasai women from Tanzania. The piece(s) were inspired by the current pandemic, how the use of the masks cover our facial expressions and our facial identity. Through Pinterest and Instagram, I saw artists trying to personalise their masks, using them as a form of self expression. This got me thinking about my background and inspired the idea of masks proudly showing an identity. I’m from a tribe called the Maasai from northern Tanzania and Kenya, and they create beautiful hand-made beadwork. This inspired me to design the colourful masks and have them made by Maasai women from Tanzania, to showcase this amazing traditional skill. The colours are drawn from the vibrant designs of Maasai jewellery and general aesthetic of African wax prints.