My name is Eliezer. I'm an argentinian artist + designer, working and living in Lago di Como, Italy.
The last 20 years I have been responsible for designing, and directing work for some of the world’s most exciting and forward-thinking brands, such as Fiat, Visa, Telefonica, Banco Galicia, Edpuzzle, Olapic, among others.
Through these collaborations, my work has being translated to +10 languages, reaching millions of humans of all ages from more than 190 countries.
On the one hand, my experience as an artist has allowed me to translate emotions and sensations into a visual language. On the other hand, my years as a designer taught me to order elements and build systems that are related to each other, and that solve a specific need. But lately I was in the pursuing of something else.
I also wanted to be able to manifest an object into reality, and In order to do that I had to be able to physically manipulate materials and tools like a skilled person. I needed to learn to think and act with my hands.
My odyssey to become a craftsman began in Argentina 6 years ago and since then, I have traveled the world looking for and meeting great master craftsmen.
My search brought me to the land that my grandparents left years ago to embark on their own adventure. I came to Italy to learn from the great masters of artigianato.
On this trip, I met amazing people who shared their secrets on how to bring an idea to life with their own hands. They taught me to involve all my senses in the making and repairing process.
Studying them and their ways, I have learned rituals that allow me to manipulate materials and their physical properties, and to use the tools until they become an extension of my own being.
They helped me bring my ideas to life and to build products from my emotions capable of connecting directly on a personal level with those who use them.
That was what I was looking for.
From what I have learned, our mood affects the intensity of our actions and, therefore, the quality of what we do.
Our emotions travel from our body to the materials, through the tools we use in the process of designing, creating and repairing.
The object created with hands that feel, with hands that think, is the one that carries with it a part of the soul of its creator. It has become an object with a life of its own, something that a machine is incapable of creating.
