BiographyLucia Harrison Carrion is a multidisciplinary storyteller whose work sits at the crossroads of photography, videography, and art direction. Growing up between Spain and Australia, she was immersed in creativity from an early age: her father’s career in film and theater and her mother’s dedication to art curation shaped the foundation of her artistic voice.
For Lucia, storytelling is not just a profession but a way of seeing the world. She crafts narratives that bridge landscapes, people, and emotions—whether through a documentary-style lens in the mountains, a brand campaign connecting audiences across cultures, or art pieces that carry personal and universal meaning.
Her career path led her to become the lead content creator for Verbier, one of the world’s premier ski and adventure destinations. There, she developed her all-terrain visual storytelling skills: skiing down slopes with a camera in hand, hiking steep alpine trails with heavy gear, or capturing intimate community moments in remote valleys. This experience taught her how to balance precision and creativity in demanding environments, pushing her craft both technically and artistically.
Beyond commercial projects, Lucia’s creative practice is deeply personal. She is currently finalizing her first book, Frágil como una roca: un homenaje a la vida, a tribute to her late mother that combines writing and illustration. This project, set for publication on July 5, 2025, weaves together resilience, memory, and artistry in one of her most heartfelt works to date.
Her professional journey now moves toward art direction and sustainable travel storytelling, with a strong focus on impact-driven narratives. Current side projects include:
Slow Travel Train Experience | Partnering with Interrail & Kiko Rodríguez to promote sustainable, mindful tourism across Europe.
Memorial Book & Illustrations | Honoring her mother’s life and creative spirit through words and art.
Workshops on Sustainable Travel & Creative Storytelling | Empowering others to see exploration through an intentional, mindful lens.
Lucia’s work invites people to look deeper, to feel the story behind the image, to connect with place and culture, and to explore the world with curiosity, creativity, and care.
