The poster from the "SIMULACRUM" series is activated and set in motion when the phone is pointed at the image.... Read More
The poster from the "SIMULACRUM" series is activated and set in motion when the phone is pointed at the image. The viewer sees augmented reality with another layer of augmented reality. The image is not static and comes out of the two-dimensional space of the sheet at us and becomes almost tangible and three-dimensional.
The first poster from the series was created together with Oleg Soroko, in which the poster itself and the animation were placed in augmented reality.
The poster was published on the cover of the MMOMA Dialogues of Arts magazine in June 2021. the subject of the issue: HERE'S A CITY FOR YOU.
It is dedicated to modern street art and its development vectors.
The Simulacrum series is conceived as a street project that combines poster graphics and augmented reality. The objects from the posters overcame the plane of the wall and broke into the urban environment, approaching the viewer. The immersive "Composition No. 1" opened the next stage of the series, which should include 15 art objects.
"Rhythmically expressive abstraction continues the concept of post-graffiti. The basis for the textured linear structure is a wooden panel with glued fragments of urban posters. Berger rethought and reset the essence of the poster marker. Street posters that were previously subjected to violent destruction become an abstract part of the" message " and move into the exhibition space. The author consciously increases the tension of the visible and imaginable, using in this work plaster, facade paint and other compositions that usually destroy street art. From multilayering, a "dialogue between existing and virtual images" is born. The new object is likened to a simulacrum."