Memories of the Future.
If one watches the first shots of the video, there is an old leather-bound book that looks incredibly unwieldy. This is nothing less than Marcel Proust's work In Search of Lost Time, the work which shows in various ways that our past experience is prolonged and continuous, somewhile creating a loop, and nothing remains from it but memories, which are complex and interrelated.
Supposedly seeing such content and the very fabric of the edition of Proust's work gives an idea of the classics and the eternal, but after a while, a completely different picture opens up in the subsequent frames: the literature's greatest work turns out to be nothing more than a hiding place. A cheap booklet Apocalypses for beginners 2020 might be easily overlooked. Nevertheless, this slender volume is the value kept hidden in a huge work and there is a meaningful linkage between these two books that comes from a vivid contrast, even some kind of a paradox. The idea of using Proust’s book is drawing on the fact that time goes extremely slowly, especially while reading such a masterpiece. Conversely, one can read the booklet in a blink, receive information and a call for action immediately. Here we might reflect on the importance of time: past, present and future. The events of 2020 have shown that the brightest moments go away so quickly and irrevocably. Proust’s work implementing a memory stores guidance for future action. In that manner, a conception of memories of the future was born in the current work.
Often, we inaccurately and incorrectly remember our past, our thoughts are subjective, and the whole memory suffers from misrepresentation. Fortunately, certain memories can be triggered by some anchors, and in this sequence of frames one can find detail is that appears at the end and that might be the anchor echoing the past. It is a bookmark, which helps to get to the stash faster. Something is amusing in the fact that the bookmark is actually a popsicle stick. And this detail brings the form of a personal story rather than an abstract concept to the work due to the sign “Пиздец”. The inscription that the viewer sees on that popsicle stick is not immediately noticeable, but it is right there, acting as the final addition to the work, and showing the personality of the owner of the stash, primarily his negligence, and bringing humour to the work. “That’s fucked up” is the phrase that concludes the story and gives a viewer a chance to think about the situation that might be happened or will happen in the future.
