The docu-fiction by Karin Ferrari reinterprets the current ad campaign for the new iPhone. The film explores the curious underground of the collective technological imagination, where paranoia and conspiracy theories lurk beneath A.I., aliens and animism. Driven by the exorbitant bio-cosmological metaphors that promote the smartphone, Ferrari’s image analysis decides that these images are not metaphors at all. And the iPhone Xs is no soulless device. It's alive.
