The spread of the pandemic from Covid19, as has been stated by
scholars, is closely linked to the extreme environmental exploitation
typical of the capitalist system. During the lockdown, an epochal
event of contemporary history, I decided to observe the world
through webcams. I turned my attention to the USA, the mother
country of "Capitalist Realism", as claimed by the English
philosopher Mark Fisher. The fact that this western superpower is at
the top of the list of both infections and the number of deaths is a
very significant fact, as well as symbolic.
I focused my attention on the giant advertising panels that usually
show the slogans of the neoliberal dominant narrative, such as the
iconic ones of Times Square in New York. Due to the pandemic,
suddenly, the propaganda messages aimed at influencing the
desires of ordinary people and their propensity to consume have left
room for communications on safety and restrictions. A series of
invitations to adopt responsible, non-individualistic and respectful of
public health behaviors.
