The video was created using found footage technique. The artist works with found material collected by different people. These are examples of post-Soviet advertising from the 90s. Mainly ads of equipment stores and financial pyramids broadcasted many years ago on television, once recorded on tape for unknown reasons, and then digitized. All trademarks and advertised companies presented in the work did not survive the 90s and went into oblivion. This period was characterized by a huge number of small and medium-sized enterprises, copying exactly the business models of the Western market, which did not take root in the conditions of economic decline and the redistribution of power. In the region where the artist comes from, such unsuccessful ventures are metaphorically called "downed planes" (it costs a lot, and will not fly anywhere else). Analyzing advertising not only as a media product, but also as a producer of meanings that reflects the state of society and its cultural values, the artist draws a parallel between the post-Soviet symbolic environment and cargo cults.
