The Belt of Ethos project is about solving the problem of global pollution of the Earth and the mental pollution... Read More
The Belt of
Ethos project is about solving the problem of global pollution of the Earth and
the mental pollution of the noosphere through a collaboration of Art based on
the Ethos of World cultures and modern Industries that pollute the planet with waste.
of pollution by non- degradable wastes of the oceans and land over the past
decade has become so widespread that it is visible to all inhabitants of the
Earth without exception. Giant debris islands the size of a country float in 3
oceans. The mental field is flooded with tools of the era of consumption
(aggressive advertising, slogans aimed at obtaining quick pleasure), which have
settled in the memory of several generations. A global operational solution to
these problems is a vital issue for society. And the decision, in my opinion,
should be systemic and involving all countries of the world, otherwise it will
not work. My idea is that through the union of art and industries that pollute
the Earth that we will succeed in solving this problem much faster. At stake is
water and food, without which life on Earth is simply impossible.
If you will
dig the ground deeper or dive deeper into the sea or ocean, you will certainly
encounter history. This circumstance can completely change the modern context
of this territory. Make it more creative, healthier in the literal and
figurative sense. This refers to the territory where are located modern industries
that produce waste. Namly for them the problem of debris collection and
recycling is especially acute. Money and technology are required. However, the
mental need to think about waste recycling is provided primarily by a culture
that guarantees responsibility. Culture, not only in the sense of education,
but in the sense of living values, traditions. The culture has an analysis of
the consequences of current actions in the future, the process of its
replication and development through descendants. A simple conclusion can be
made that the future should be suitable for posterity.
to make a peaceful art intervention in industrial complexes. Give to each plant
an art object. The concept of an art object is a significant hero or historical
event from the Ethos of culture that preceded modern industry on its territory
in the past. Such an association will make factory a part of the cultural
heritage and strengthen its reputation. And for modern society, the territory
of culture will significantly expand, which will make the process of its
development mentally environmentally-friendly.
public art object (a giant sculpture, installation, a converted building) made
of persistent eco-friendly materials (these can be key materials of the
production itself) in the production area will become a landmark that will
attract the attention of the audience (local residents, tourists) and create a
steady flow of visitors and money. And the factory will get additional funds
for the collection and processing of its waste. The world union of such
industries will be able to raise money through funds for the collection of debris
from the ocean and its further processing on land, and it is possible, with the
help of technology, to create debris collection and recycling facilities
directly in the ocean. Imagine an eco-platform with a giant art object in the
ocean, which combines various application functions (collecting and processing
ocean debris, a lighthouse, servicing deep-sea cables, etc.) with a cultural
one, providing a flow of tourists. Tourists could take some debris to land with
them and receive bonuses from their state.
it will look like an alliance of couples: factory (or an eco-platform in the
ocean) + art object - a fully encircling globe called the "Belt of the
Ethos." And the result of the activities of such Belt of Ethos will be
material debris rapidly decreasing from the ocean and from land, and mental
debris decreasing from the noosphere and consciousness of people (word mixer,
weedy words, advertising slogans, etc.) through increasing the cultural level
and knowledge of history and, most importantly, strengthening responsibility
for our actions.
1 st photo:
on the photo collage in the form of an epic surrealistic heroine with a flag in
hand, continents and oceans are marked for clarity of the scale of the project.
Such an image of Ethos can be realized in the form of graffiti on a factory
building, in the form of a giant sculpture, etc. All art objects can be made in
the same style, for example, as my sur aquarelles (3rd photo).