Work hard. Have fun. Make history

A cardboard box on which is drawn an arrow shaped like a smile, became one of the more recognisable symbols, emblematic of the multinational leader in e-commerce.
Simplicity and irony are the elements counterposed by the duo and used to pay attention to the industrial inner workings that from machines to the internet accelerate more and more processes' rhythm in order to adapt to the information age.
A reality that reduced its settlement time thanks to the emergency that characterised 2020. Just analyse numbers, in the face of a freezed economy Amazon found itself with a profit of +300%.
Pandemic, isolation, networks, globalisation increases by new tools and finds itself at a new crossroads.
In “Work hard. Have fun. Make history”, the duo reverses the dynamics, tracing backward the overwhelming transformation of the market, presenting a “Hand Made” Amazon package. No assembly lines, no robotised processes, no big numbers. Take back the production to a human dimension.