The works of Jovan Matić initially draw attention with their communicability. Bright colors arranged in colorful wholes almost automatically cheer... Read More
of Jovan Matić initially draw attention with their communicability. Bright
colors arranged in colorful wholes almost automatically cheer up the observer. On a visual level, until the critical apparatus is
activated, we think that the works are charming, irresistible and sweet. However, we are very quickly convinced that we have
been deceived in some way. The works show the skinned animal skins, their
heads in trophies, parts of animal bodies dismembered, processed, exposed - in
a word - abused. The seductive variety of colors, compositional
thoughtfulness and fine processing of the material draw our attention from the
object of presentation to the way of presentation, to the game of art. In this
way, the killed animals become aesthetic objects. And
the awareness of that arouses conflicting feelings in us as an audience. The
guilty pleasure of enjoying the “beautiful corpse” puts us in a situation to
think of ourselves as individuals and society as a generator of value systems. We have
agreed to the commodity nature of animal life, but it still surprises us when
art points it out to us. Jovan
Matić, by aestheticizing
the products of brutal culture, ironically criticizes the whole spectrum of
procedures in which this culture manifests itself - from killing for fun or the
beauty of usable material to the entire food industry based on animal products.
By choosing ceramics as a
material and the process of fine shaping, these works indicate the
vulnerability of animals in today’s society, and then the fragility of the
social moral vertical. That is why the works of Jovan Matić can be
interpreted as a kind of engagement - although he retains the art object as the
final product by association with the commodity character of the object. By
possessing this work as a kind of “trophy”, we daily become aware of our own
hypocrisy or think of unresolved social problems. The legacy of postmodern
art and pop art can be seen in that witty charm that makes his works
irresistible - the artist plays with harsh themes but manages be likeable. This
irritates us just because it reminds us that we are weak on beauty even when it
talks about murder or implies it within the case of a good piece of skin.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
1 year 1 month
This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count.
This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. This is believed to be a new cookie from AddThis which is not yet documented, but has been categorised on the assumption it serves a similar purpose to other cookies set by the service.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
This cookie is used by Google Analytics to persist session state.
This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.
Are small, encrypted files that track users’ actions and are used to identify users between different websites. Targeting cookies collect user information and use it to build a profile of users’ interests and then show personalized ads for that specific user. Targeting cookies help to attract customers with targeted ads.
Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers.
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
1 year 1 month
Stores the visitors geolocation to record location of sharer.
1 year 1 month
Tracks how often a user interacts with AddThis.
This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.
This cookie is set by YouTube to track views of embedded videos.