https://www.cinziac.net/reloadingthereal
Three different prints available in an edition of 3 ( see images )
Price refers to one print, edition 1 ( Visit the website to see the lenticular animation > cinziac.net/reloadingthereal )
For more info, please contact info@cinziacampolese.com
About:
Reloading The Real takes as its starting point the psychology of waiting by appropriating the common Internet vernacular of the “loading state.”
These are the symbols that we find when we refresh our feeds, open an image, or load a new website.
The work is composed of a set of three lenticular prints, that picture commonplace loading graphics found on the Internet.The lenticular sheet animates the loading signs as viewers move parallel to the prints. The work plays with the omnipresence of these digital signs, by translating them into a tangible medium, that allows them to be “read” through the movements of the viewer.
The effect is a blurring and distortion of the space behind them, mimicking another common “loading state” we encounter when trying to load content on social media apps like Instagram or Facebook with reduced internet connectivity, or when an image is hidden because of graphic content.
