"Take away couture” explores the comparison of the practice of single-use and up-cycling; the negative vs positive; unviable vs sustainability.... Read More
"Take away couture” explores the comparison of the practice of single-use and up-cycling; the negative vs positive; unviable vs sustainability. In this series, the single-use term is represented by take away food packaging associated with convenience food or highly processed unhealthy meals. Other than being fundamentally practical, the packaging material used are low costs, mass-produced and usually render in colours of instant appeal.
In representing up-cycling, fashion designer Willemiek van Kuijlenborg collaborated with her ideas and skills. Reusing frames of discarded lampshades (van Kuijlenborg’s trademark) are used to created contemporary and unique headdresses and accessories. Loosely inspired by the Dutch Zeelander traditional headwear, these handmade accessories invented new forms and allure, combined with an entire outfit to match. To bind the idea of single-use and up-cycling, bold hues of black, blue, red and white (often used in packaging) gather the series into a fusion couture of bad food impressions vs sustainable high fashion. Artwork Credits: Art Direction & Concept: Phyllis Wong, Primary fashion designer: Willemiek van Kuijlenborg, Secondary designers: Bernice Aalders (Blue), Marlies Dekkers (White), Nadine Stephan (Black), Photography: Erikjan Koopmans, Editing: Phyllis Wong, MUAH: Nadia Veenhof (Black), MUAH: Charlotte van Beusekom (Blue, Red, White), Model: Rosa Huizinga