Where's the genius? Where is the genius loci? The Bridge of Sighs has become the bridge of smiles, Jeff Koons... Read More
Where's the genius? Where is the genius loci? The Bridge of Sighs has become the bridge of smiles, Jeff Koons collaborates with Tiziano Vecellio, a classic American car bursts into the lagoon landscape as Seurat and the Venetian gothic in the streets of Mestre.
Do the posters and the signs become the chaotic representation of the spirit of the place, ever more fragmented, stereotyped and mixed up in the contemporary age? Do they become a kind of self-realization of the collective unconscious of this historical period? Can it be just a game of free associations or is it an anthropological analysis tool?
The paradoxes and the semantic and visual contrasts of these slogans in these specific places create a glocal overlay on the Venetian substratum, generate a paradoxical and kitsch overlap between the characteristic and the anonymous, where the identity of the landscape and its inhabitants is increasingly liquid.
«The shots, taken at a certain distance from the lagoon, frame the city and its historical monuments as if to produce postcards, but grotesque postcards, which seem to be an indictment or, on the contrary, seem to produce the perfect image of a hyper-place». (William Guerrieri)