A synthesized voice
conjugates the expression "stare benissimo" ("feel great"). Starting from the present,
going through the past and the future, ending with the imperative, the sense of "stare benissimo" (“feel great”) changes its meaning. The reiteration creates an anxious and
claustrophobic atmosphere and the observer progressively doubts that there really
was, or will be, a moment of happiness.
Linked to the mechanic
voice, the video shows colors moving very slowly reminding the sky of beautiful
and clear day from the morning to the evening. The beauty is so strong that it
seems unreal, and the observer asks himself if that splendor is fiction or not.
The video quotes the
famous Jean-Luc Godard’s film Alphaville,
une étrange aventure de Lemmy Caution: to the citizens of Alphaville is forbidden saying
some words, like “crying” and “loving”; they can use exclusively some
expressions, like “I feel great, thank you, you are welcome”.
The video shows how the
repetition of the same expression can be a motivator and a self-destruction act
at the same time. The work displays an uncanny mechanized world where freedom is
replaced by an apparently fascinating and desirable safety.
