Since 1995 Tanja Hoffmann is working in the field of collage. The works reflect the role of women, shown in the Media today. In these 25 years she improved and perfected digital and analog collage techniques, focused diverse topics and varies aesthetic choices, combining abstract elements with the protagonists as newspaper clippings, especially and exclusive found in the Elle Magazin.
It is a retelling - the story is told in a new and different way. Hoffmann searches always the women behind the model, tries to give the dignity back, which is hidden behind the wrong picture, what is given in newspapers.
The intention of the advertisement transfers to the intention of the artist - on search of the real women, hiding behind the shown - the women in the collages have now the possibility to tell new, different, real stories, why they appear on the screen - not he product in the advertisement ist longer the intention, it is the women its self, which acts through her appearance in a new setting. Hofmanns intention is to reflect women in all cultural and social fields and invites the viewer to think about the role of women in our community. The works help us understanding and reflect our reality.
