Subjectivity is no longer dictated exclusively by your biographical realities, but manipulated by the mnemonic medium of mainstream media and multiplicity of curated digital identities yielded by social media. The virtual world has become integrated in the chronology of social time and life, the screen - a liminal area between two worlds which combines heterogeneous spaces both on and off screen. We live two lives. There’s the real us, and our avatar- which looks and sounds like us, but it’s not really us. It’s the persona we adopt in the public sphere. Our avatar is a sanitized projection of ourselves, a virtual expression stemming from rampant narcissism. Self-expression, be it in person or digital, is ultimately an affectation, identity- a dynamic process—neither permanent, nor static. Even our private selves are socially constructed and informed by a cumulative storm of social conditioning, subliminal and overt advertising.
