This painting is part of the painting series "Essgewohnheiten". The painting deals with the psychological reasons why we consume certain junk food. Julis Goerlichthinks that one of the reasons why we do so is the branding of junk food. With the branding of such products, we connect the product to our good feelings. Resulting in an emotional connection to the brand. It is something different to eat the food of a no-name fast food chain or a.e. McDonald's.
