An image always hides a poetic conflict between the author's deepest life experiences and the cultural context of the image itself. There are no independent images, but quasi-individual imaginary processes. In my opinion, a good image is both conceptual and sensorial, cognitive and instinctual, emblematic and symptomatic. When I quote various famous images from the recent or distant history of the visual arts, I always intend to deepen its meaning, or relevance to me or to our time. One of the hardest thing is to reimagine truisms, to transgress the anecdotic of memes, to manage to infuse meaningful sparks of awareness in the most unexpected context of interpretation. One of the most relevant images that eloquently illustrates the drama of the human condition of always being a theater of war between reason and instinct, is the classical Laocoon and his Sons. My version subvertize about overconsumption.