Chair-ry is the answer to the era of social disconnection. Unlike most other furniture, Chair-ry emphasizes the creative and emotional connection between the consumer and the product. The user determines the form and Chair-ry rewards with a specific sensation that satisfies the aesthetics and functional need of that user. Because of its shape shifting and customizable nature, imagination is the only thing that stands between the user and endless design possibilities.
The poufs can be rearranged manually to suit the needs of the individual or group. They can be rearranged stylistically or with functionality as a main concern. For example, the poufs can be arranged for group meetings in a circular formation. They can be also separated in groups of two or three for couples to speak privately to each other.